The technology Snapchat serves to users is visual searching. When users open their camera on the Snapchat app and point to some products or their barcode, this app shows the same products on Amazon. The technology of Snapchat and Amazon allows both companies to get the attention of users at the same time and saves users time to search for a product by typing and finding it on Amazon or whatever. Also, Snapchat allows users to send product information to friends on the app.
Snapchat might be basically the app to share on-time information with each other so if the technology was to just search for products, it wouldn't be used. However, you can search and find, and then you can share with your friends on the same app. This technology makes the most of the abilities of Snapchat and Amazon. Therefore, doing marketing with Snapchat will be a better way if you want customers to advertise their products and eventually wants to get sales.
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