Social media marketing needs many kinds of tips to succeed, and one of them is working with influencers. Also, a crucial aspect of influencers is reliability. This chapter talks about employee's advantages for marketing and employee are the best for marketing. It means employee are the most reliable inluencers for the brad or company. Employee are at the closest with the brand/company so they know more about brand than social media influencers and that's why they seems reliable.
In addition, employee advocacy has another positive aspect. That is employee can get advatages for their career as well. It is said that 86% of them feel their career growth by advocating. Other than career growth, they can be or get Thought Leaders, Netweork Growth, Incentives, Grow Personal Brand, Increased Employee Engagement. It might be important to see not only outside good things but also inside ones as well for marketing.
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